TRACY ALLEN TO DELIVER KEYNOTE AT NUOVA SIMONELLI EDUCATIONIAL EVENT
FOR IMMEDIATE RELEASE
CONTACT: Tracy Allen. tracy@brewedbehavior.com. (913) 940-9652.
TRACY ALLEN TO DELIVER KEYNOTE AT NUOVA SIMONELLI’S EDUCATION EVENT AND GRAND OPENING OF CERTIFIED Q LAB
ANCONA, Italy (June 22, 2011) — Tracy Allen, Founder and CEO of Brewed Behavior, will be the keynote speaker at Nuova Simonelli’s semi-annual education event, to be held October 26 and 27.
This year’s event will feature training seminars for coffee roasters and distributors, as well as brewing demonstrations by national and world barista champions on the newest Nuova Simonelli espresso machines, as part of the company’s ongoing efforts to foster specialty coffee culture around the world.
New to the event will the opening of a Q-grading lab at the Nuova Simonelli factory. Certified by the SCAA, the lab will provide education on cupping and grading specialty coffee.
Allen will speak on coffee quality and its impact on roaster profits, and help launch the use of the Q-grading lab. “We’re presenting baristas and distributors to each other, and Tracy is bringing the perspective of a respected professional from outside our company,” says Cosimo Libardo, Nuova Simonelli’s vice president of marketing and sales.
About Brewed Behavior
Brewed Behavior was founded to offer comprehensive support to all segments of the coffee industry. Brewed Behavior’s approach to consulting involves changing behaviors through education in addition to providing strategy and solutions at every touch point. Brewed Behavior works primarily with coffee roasters and producing countries to improve their internal operations.
About Tracy Allen
Allen is CEO of Brewed Behavior. He grew up in a Midwest farming community upon graduating from the University of Missouri with a B.A. in Economics. He then joined Procter and Gamble to take on the newly created position of Beverage Specialist. Having experimented with home roasting for years, Allen was charged with developing the Folgers and Millstone brands. He went on to manage operations for a small Midwest specialty coffee roaster, which led him to co-own Zoka Coffee Roaster & Tea Co., where he launched and grew Zoka’s wholesale division. As one of the original members of the U.S. Barista Championship Committee and the first chair of the Rules and Regulations committee for the World Barista Championship, he has trained multiple national and regional barista champions and served as a judge and judges’ trainer for the USBC and WBC. He is also an SCAA “Supertaster,” certified cupper, and Q-grader instructor. Most recently, Allen was recognized as the sixth member of the SCAA to receive the Mose L. Drachman Award for Outstanding Sales & Service. Visit brewedbehavior.com.
About Nuova Simonelli
Nuova Simonelli is a world-renowned manufacturer of professional espresso equipment. As the official sponsor of the World Barista Championship, and through dozens of other educational sponsorships, the company aims to increase coffee quality and expand awareness of specialty coffee worldwide.
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~ by brewedbehavior on June 21, 2011.
Posted in Barista Mag, Brazil Coffee, Brewed Behavior, Cafe' Culture Magazine, Coffee Fest, Colombian Coffee, CQI, Honduras Coffee, SCAA, Specialty Coffee Association of America
